AUSTRALIAN MADE SWIMWEAR

dedicated to OCEAN DWELLERS

U&I is not your average swimwear label. With timeless and functional styles, all of our pieces are designed for active women who respect & seek design. 

We support and empower women in their pursuit of the perfect wave, and aim to unite and build an inclusive community of water women to help protect our coastal playgrounds.

Produced in limited runs, our swimwear is designed in Torquay and made in Australia from 100% regenerated nylon from post-consumer waste including ghost fishing nets and discarded ocean plastics. 

FROM BELLS TO NOOSA

Our Story

U&I X CAIT MIERS

Our latest collection is inspired by a water woman who lives her dreams behind the lens. Collection muse Cait Miers has broken down the barriers for women in surf photography, and has paved an inspiring path travelling the globe shooting everything from WSL to the world's most remote breaks.

A true embodiment of the U&I woman, Cait’s passion lies in inspiring women to be themselves, to embrace their femininity and live with purpose.

Lover of fine red wine and sangria on a sunny day, it’s fitting we have teamed up to release our new colour-way “Merlot” together for Summer 2021.

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new beginnings

from bells to noosa

In search of warmer waters during the winter of 2020, U&I Founder/Swedish Designer and Photographer Emma Bäcklund went on a road trip north to Noosa and met the surfing creative lady Jen.

When you meet your people, you just know you know!?… and so the next chapter of U&I has begun with a partnership of two passionate ladies on a mission to create communities & positive change!

Stay Swell,  Em & Jen

commitments

Protecting our costal playgrounds & 100% recycled Nylon

U&I co-founder Emma have been involved in numerous hands-on environmental activism. She attended an expedition in Tasmania removing thousands of pieces of plastic.
Whiles pregnant she also travelled up to the front gates of ADANI and joined the FLAC (Front Line Action on Coal) camp to learn and document the great challenges of the Adani Cole Mine. Emma was also part of the teams that organised the two very first paddle outs in the name of #STOPADANI.

It is only natural that U&I has committed to using 100% regenerated nylon from post-consumer waste including ghost fishing nets and discarded ocean plastics.

we reached our goal

streaking bells beach

It took the Aussie 2k to go full monty, but the sweede was waiting for any excuse.. The girls reached their Kickstarter goal and delivered the goods! Watch the clip

the reason we're in business

To create Women's surf culture

U&I was founded from the passion of supporting and empowering women in their pursuit of the perfect wave, and aim to unite and build an inclusive community of water women.
The U&I girls have been running Women's Only Surf & Free-diving catch-ups as well as hosting Art Exhibitions, Women's Surf Film Premiere and most recent hosting the launch of Sea Together, an independent women's surf magazine.

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first official studio +

U&I TO THE BIG SMOKE - NYC

In 2016 U&I got invited to attend the Axis Trade Show, a women's young blood trade show in New York City. The girls maxed out their credit card, packed a surfboard, a heap of swimwear and jumped on the plane. Seven intense days; trade shows, parties, falling in love, looking for the greatest Speak Easy bars, looking for Jodie and chasing wholesale accounts..

2016 was also the year U&I opened their first official studio and store called 'The U&I Lab'. The space was located in the heart of the Surf City of Torquay, directly located below the Rip Curl boardroom!

U&I on the road

australian launch tour

In 2015 after launching the label on their home-ground during the Bells Beach Pro, Em & Jodie took to the road with stops at iconic surf destinations Bondi Beach and Byron Bay. They threw some great parties and launched their Australian made swimwear label in style.

how it all started

we moved into a shack

To make U&I a reality founders Jodie and Emma moved into a Torquay shack together. They set up their first studio in the sunroom, but that didn't stop them from also occupying the share-house's kitchen brewing the next batch of swimwear.

Their friends set up a shaping bay out of their garage and was the seed for shapers that today shapes and supports themselves of their trade. Cute boys would come to shape their first boards too Em and Jodie's great distraction..

U&I was, and is still today dreamt up in-between sets while surfing at Bells Beach, with each stitch inspired by the power of the ocean. 

JOURNAL

U&I Label X CAIT MIERS

U&I Label X CAIT MIERS

Our latest collection is inspired by an all round water woman who lives her dreams behind the lens. Collection muse Cait Miers has broken down the ...

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U&I At Home

U&I At Home

Some people use fashion as a tool to express and reflect. U&I helps to create your mirror. "We´re not athletes that drink smoothies every ...

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